Privacy Policy
Pickkapp ("we", "us") is an AI phone-receptionist service operated by Blue Briar Projects, India. This policy explains what we collect, why, and what happens to it. We've tried to write it the way we'd want to read it — plainly.
What we collect about you (the account owner)
- Account details: your mobile number (used as your login identity), your name, and an optional business name.
- Configuration: your assistant's name, availability status, greetings, and preferences you set in the dashboard.
- Usage & billing: minutes used, plan and add-on purchases, and payment references. Payments are processed by Cashfree — we never see or store your card, UPI, or bank details.
- Device tokens if you enable push notifications in the mobile app.
What we collect about callers
When someone calls your Pickkapp number, the assistant answers on your behalf. To do that, we process:
- The caller's phone number and call metadata (time, duration).
- Call audio, streamed in real time to our AI providers to hold the conversation. Audio is processed, not kept, unless recording is on (below).
- Transcripts and summaries of the conversation, so you can see who called and why.
- Call recordings — recording is included on every plan (you may disable it from your settings). Recordings are kept for up to 90 days (you may choose a shorter window of 30 or 60 days) and then become unavailable. On business plans (Front Desk and Business), the assistant discloses to callers that the call may be recorded; on the Personal plan, recording is done on your behalf as a party to your own calls under India's one-party-consent position. As the account owner, you are responsible for ensuring call recording is lawful for your use.
- WhatsApp follow-up: when enabled, we use the caller's number, first name if captured, the account owner's first name, assistant name and referral link to send one approved-template acknowledgement. Delivery status and limited failure information are retained for support and duplicate-message prevention.
Who processes this data for us
- Plivo — telephony (your Pickkapp number, call connectivity, recordings).
- Microsoft Azure — speech-to-text (receives live call audio) and, at times, AI language processing (Azure OpenAI).
- Google (Gemini / Vertex AI) — the AI that understands and replies to callers; receives call transcripts and may receive live call audio.
- Murf AI — text-to-speech (the assistant's voice; receives the text she speaks, not caller audio).
- ElevenLabs — alternate text-to-speech voice (same scope as Murf, when selected).
- xAI (Grok) — alternate text-to-speech voice (same scope as Murf, when selected).
- Meta (WhatsApp Business) — WhatsApp message delivery; receives the recipient's phone number and message content.
- LiveKit — real-time audio transport for browser-based testing.
- Cashfree — payment processing.
- Expo — mobile push-notification delivery; receives notification text and device push tokens.
- Google Cloud — our servers and database, hosted in the Mumbai (asia-south1) region. AI and speech processing listed above may run in each provider's own regions.
We share data with these providers only as needed to run the service. We do not sell personal data to anyone.
How long we keep things
- Call summaries and transcripts: for as long as your account is active.
- Recordings: your chosen retention window (30/60/90 days).
- Account and billing records: as required by Indian tax and accounting law.
- Operational incidents and support tickets: while needed to investigate reliability, security, billing or customer requests, subject to legal and accounting requirements.
- Referral attribution and Partner Profit ledgers: while the programme, payout obligation, dispute or applicable accounting retention remains active.
Your rights
You can access and correct your account data from the dashboard. The app's Legal & privacy section provides a direct request path. To request access, correction, withdrawal of consent, deletion of your account and its data, or for any privacy question or grievance (per India's DPDP Act), contact us at er_sudhanshusaxena@yahoo.com. We respond within 7 working days.
Changes
If this policy changes materially, we'll note the new date above and flag it in the dashboard.
